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Basic Wine Stuff Wine is used for drinking, tasting, collecting, cooking, and in religious ceremonies. It is becoming more and more popular, and even has been reported to help with your health. Let's Talk About Cars Autos are a means of getting from one place to another, a place in themselves, a right of passage, a status symbol, a monthly payment, and a mouth to feed. Customer Service or Customer No Service Is customer service rare in today's capitalistic society? According to a survey in USA Today, Customer Service is the #1 reason people choose to stay with a company long-term. Customer service is a series of activities designed to enhance the level of customer satisfaction ... that is, the feeling that a product or service has met the customer expectation. Where's Your Loyalty? Brands don't compete directly with each other when they are in different brand categories ... but they do compete for your attention, money, and loyalty.