The previous conversation asked for your help with the HammeRuler commercial ... well, there's a tie, so we need you to break it.
The HammeRuler is convenient. Our research shows that when you're hammering you are more likely to next use a ruler than any other tool. But so what? Well, that's the metric we've found ... it's called Short Measure Acceleration or SMA for short ... SMA says that you can complete your job faster, and get back to the music, the sports, the cooking you enjoy!